• Duration 9 weeks
  • Lectures 0
  • Skill level All levels
  • Quizzes 0
  • Pass parcentages 80
  • Certificate Yes
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  • Category:

    Digital Marketing

  • 0 enrolled students
  • english

The course could also include practical projects that allow students to apply what they have learned, such as creating a digital marketing plan, setting up and running PPC campaigns, and optimizing a website for SEO. Additionally, the course may cover how to create a digital marketing portfolio and how to find job opportunities in the digital marketing field.

Digital Marketing
Digital marketing is an essential part of today’s business landscape, and a course in this field should cover the following topics:
  • Introduction to Digital Marketing: basics, history, and features

  • Digital Marketing Strategy: goal-setting, target audience identification, and KPIs

  • Market Research and Analysis: understanding the industry, competition, and trends

  • Search Engine Optimization (SEO): keyword research, on-page optimization, and link building

  • Pay-per-Click (PPC) Advertising: Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads

  • Content Marketing: blogging, video marketing, and email marketing

  • Social Media Marketing: Facebook, Twitter, LinkedIn, Instagram, and Snapchat

  • Affiliate Marketing: how to partner with influencers and affiliates to grow your business

  • Mobile Marketing: SMS marketing, mobile advertising, and mobile apps

  • Web Analytics: measuring and analyzing your website and social media performance

  • E-commerce Marketing: marketing strategies for online stores

  • Conversion Rate Optimization (CRO): optimizing website and landing page conversions

  • Reputation Management: managing online reviews and customer feedback

  • Digital Marketing Tools: using popular digital marketing tools such as SEMrush, Google Analytics, and Hootsuite

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